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Doubling Down on Impact: Highlights from the 2025 MO Summit
Our hearts are full. Two weeks ago, 150 of the most innovative leaders who are redefining business, challenging the status quo, and proving that purpose is profitable joined us in Asheville, NC, for the 2025 MO Summit. Thank you for making it our most-attended MO yet!
This year’s event provided moments to connect, reflect, and plan a new path in a volatile time. Our theme, “Double Down: Leading with Values During Times of Uncertainty,” reinforced the importance of collaboration, discovery, and purpose in creating actionable solutions to the critical challenges we face today.
We’ve pulled together a few key takeaways from this year’s event that offer actionable inspiration for all impact leaders. Plus, take a look below at what attendees are saying. Read more.
The enthusiasm and powerful conversations shared at this year’s event have us looking forward to MO 2026, which will take place in Asheville, NC, from March 16-18! Stay tuned for an announcement on registration in the coming weeks.
What MO Attendees Are Saying
“My cup is full of gratitude, inspiration & insights from collaborating with CEOs who share a powerful strategy: Driving success through purpose, rather than seeking purpose through success. … Connecting with such an exceptional group of leaders, all dedicated to building success through their purpose, was truly amazing. The energy & potential for positive change within this collective are immense.” — Greg Collins, Boldr
“It was powerful to hear from such accomplished and passionate CEOs, entrepreneurs, and leaders. What stood out most was the genuine spirit of support — everyone was eager to share, connect, and help each other grow.” — Erin Mittelstaedt, The FruitGuys
“It felt really good to be surrounded by a group of people who understand the need — now more than ever — for purposeful leadership and #responsiblebusiness practices. Leaders who realize that addressing issues like supply chain resilience, operational efficiency, workforce diversity, and climate risk are both ethical and strategic business imperatives. And leaders who are redefining success by acknowledging their company’s interdependence with the environment and society, ensuring their legacy extends beyond financial metrics.” — Mica Crouse, Big Mountain Impact
“As a first-timer, the event far surpassed my expectations for its engaging, inspiring, educational, and warm reception. I learned so much from my fellow impact-focused CEOs, many of whom have done this successfully across multiple businesses. … I leave the conference energized and ready to ‘double-down’ on our mission here at PCX, appreciative of the Top 100 CEO Award I received, but knowing that it is thanks to the team at PCX who make it all possible.” — Sebastian DiGrande, PCX
“MO Summit people: you surprise and delight, and as a community, our annual migration to this event, where we bring energy and beauty to the year ahead, is an absolute gift. Thank you for who you are and for showing up.” — Kate Williams, 1% for the Planet
“The intimacy of this event … caught me by surprise. Between the big ideas and the quiet, emotional moments, something rare happened: community. … There’s something uniquely energizing about the camaraderie that happens among other leaders who are also in the thick of building companies aimed at massive, systemic change. It’s a different kind of shorthand. A shared language of both urgency and optimism.” — Brad Stevenson, Premiums for the Planet
What We’re Tracking
Private Market Pours Billions Into Impact Investing. It’s an ‘Undeniable Force.’ | The latest update of a guide on private-market investing to improve society and the environment shows the sector is as strong as ever, even if it isn’t the focus these days. Read more.
10 Charts Prove That Clean Energy Is Winning — Even in the Trump Era | This new article from Vox shines a light on climate progress and its positive impact on business: “Clean energy isn’t just powering our devices, tools, and luxuries — it’s growing the global economy.” Read more.
Putting the Climate First: Climate First Bank | In Real Leaders, Ken LaRoe shares how he created a banking business model to serve economic and environmental goals. Read more.
Team Highlights
Scale and Retain Your Mission: Advice for Impact CPG Brands
Big Path Capital is proud to sponsor Consumer Impact Summit 2025, the premier event for purpose-driven consumer products. The event aims to bring impact-first brands into mainstream retail spaces, fostering systemic change in how we shop and consume. In a new Q&A, Big Path Founder Michael Whelchel offers advice for embedding your values into your product or service to ensure investment capital and finance grow your brand and your mission. Read the full interview and learn more about the event.
Watch Now: Finance Leaders Discuss the Growing Movement Toward Sustainable Banking
Where your money “sleeps at night” can quietly fuel the climate crisis — or help solve it. So why don’t more people know this? That’s the question Michael Whelchel explored in a recent conversation with Ken LaRoe of Climate First Bank and Paul Moinester of Topo Finance. Learn why switching to a mission-aligned bank may be the biggest carbon reduction decision you can make. Watch the full conversation.
We Celebrated Earth Month With Our 2024 Giving Certification From 1% for the Planet 🌍
We’re happy to report our 2024 giving certification by 1% for the Planet! The certification verifies that we met our public annual commitment to donate at least 1% of our annual revenue toward protecting the Earth for future generations. Since we became a 1% for the Planet member in 2022, environmental giving has been part of our daily lives. The partnerships we foster and the events we host intentionally center our planet’s well-being, not just during Earth Month, but all year long. Read more about what our 1% for the Planet membership means to us.
Meet Us on the Path
Learn more about these opportunities to join us in person (or online!) in 2025:
- September 9-12, 2025: BLD Southeast in Florida
- September 16-18, 2025: Consumer Impact Summit in Bentonville, AR